Task 1: Describe an existing media advertising campaign (P1 & M1)
P1(U20): Describe an exist ing media advertising campaign Share a coke: coke campaign Share A Coke campaign 2019 Aims and objectives of the campaign : The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness . This advertises the company and what the company has to offer . The primary campaign objective was simple: increase consumption of Coca-Cola over the summer period . The secondary objective was to get people talking about Coke again. The campaign needed to make consumers see Coke in a way that would encourage them to consume the product, not just love the brand Personalised Coke cans rolled out worldwide as an extension of the wider Coca-Cola marketing strategy of Open Happiness. They “encourage customers to share a moment of happiness with friends, family and loved ones”. The Share a Coke campaign proved successful across a number of key platforms. Now, the ini...