Posts

Showing posts from February, 2023

Learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief (P2, P3, M2, D1)

Image
P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief  Moodboard https://www.mindmeister.com/map/2582918752 Aims and objectives  The aims and objective of the campaign is to create an advert and campaign that generates sales. It also aims to appeal to the target audience which is between the ages of 13 and 18 as well as 30 year olds. The advert is trying to introduce the new brand and drink with a different flavour. The aim that was described in the brief is to create and produce a drink called Phizzwizzard, which had strawberry laces flavouring and is sugar free with only natural flavourings and colourings. The aim of the advertisement is to pull in the target audience and receive feedback from the audience. The company also aims to be professional otherwise the target audience won’t take the company and brand serious.  Target Audience  The main target audience /primary target audience for the campaign is for people ages ...