Learning Outcome 3 (U20): Be able to produce the planned media components (P4)
Billboard: The billboard use a swirl around the can which will be pink since the drink is strawberry laces flavoured and the swirl also gives off the retro style of the brand. The billboard will include appealing colours because of the fact that the target audience for this is both the younger and older generation. This will appeal to those who grew up in the 90s because of the resemblance of the past and the type of retro vibe that the brand has. This will then encourage them to buy and purchase the product. The billboard will have a simple background but will still remain eye catching so that the audience can see the logo, slogan and the main product which is the drink. The hashtag of the product will be on the side as well as the ingredients of the drink, such as the fact that there is no added sugar and only natural flavourings and colourings. There will also be links to social media and the company with inks to the website. The billboard background is simple but it kep...