Learning Outcome 3 (U20): Be able to produce the planned media components (P4)

Billboard: 


The billboard use a swirl around the can which will be pink since the drink is strawberry laces flavoured and the swirl also gives off the retro style of the brand. The billboard will include appealing colours because of the fact that the target audience for this is both the younger and older generation. This will appeal to those who grew up in the 90s because of the resemblance of the past and the type of retro vibe that the brand has. This will then encourage them to buy and purchase the product. The billboard will have a simple background but will still remain eye catching so that the audience can see the logo, slogan and the main product which is the drink. The hashtag of the product will be on the side as well as the ingredients of the drink, such as the fact that there is no added sugar and only natural flavourings and colourings. There will also be links to social media and the company with inks to the website.


 The billboard background is simple but it kept within the style of the campaign, which is retro. The lines of the background match the cans background which is why the idea of similar backgrounds makes sense. The title of the product will be placed at the bottom of the billboard since it will be hard to read the logo of the product from far away on the small can. I also made sure that the social media links would be at the bottom corner, this is because of the fact that people will then understand where else they can find the product. The hashtag is at the top left corner since people read and look at billboards the same way they read books which is why if the hashtag is at the top then people will see it first and then try to find if it is trending on social media. The background is in that specific colour because it then shows people that the drink is gender neutral and is meant to be for both genders. The background is also not too bright and vibrant since the main part of the billboard is the drink hence why it is in the middle of the billboard. 


We made sure that the target audience understand that retro and vintage was the main part of our product. We made sure that the colour was eye catchy and gave off a retro vibe with the kind of pastel colours. The colour is also vibrant and draws people in since this colour isn’t used often so when it is people are attracted to it. This will as said before, draw in those who were teenagers in the 90s which means that they will be appealed with the and by the design. We also changed the colour of the name of the company to match the colour scheme of the billboard and the brand in general. This is because we don’t want people to be drawn into the bright colours of the company and anything else, we want people to be drawn to the product rather than the company name, this is why the colour will pop to the target audiences and people in general. 

Social Media Post:



The social media advert will have an image the drink with the background of a splash which will signify the drink and what the drink would look like inside. The splash will show the fizziness of the drink and then it will also show the reason for why the drinks slogan is ‘Phizz It Up’. The post will be simple and will be eye catching because of the colour scheme and that most of the drinks that are made don’t have the colour pink on them. The main background is green and this is because of the fact that the campaign and the brand wants to come across as gender neutral and also since leaves on strawberries are green. This links to the product since the drink is strawberry laces flavoured. 


 The slogan in the advert which is shown as a hashtag, is near to the liquid and especially the splash of the drink because then is shows the audience what the campaign and the company is referencing to when placing the slogan/ hashtag in that specific place. The logo of the campaign is placed at the top left corner because when people read and watch adverts they look from left to right and then from top to the bottom. And since the colour is bright, it will draw the audiences in to find out more about the advert. 



Using Instagram and Facebook to advertise the drink will help to reach the target audiences, especially the younger audience because they use types of social media to communicate with people who are their age. Facebook is also used by the other age group for the target audience which is 30 something. People who are both of these age groups will have access to these types of social media and are known to access these on a daily basis. The social media advert will stand out due to the fact of the vibrancy of colours which will draw the target audiences in as well as other members of the public and people who use that type of media.



The background is also a heart shape, this is because of the fact that strawberries are known to be heart shaped fruit. This is because they are a ruby colour and they are known to be a warming food and comforting. The advert doesn’t contain much information for the pure reason that if there is too much information then the audience won’t focus and actually watch and read the advert. This is why I have only included the can of the drink, the logo, the slogan and the logo of the company at the bottom corner. We also made sure the target audience understood that the advert and the product was retro and vintage and we did this by making sure that colour scheme was pastel as it attracts both target audiences as well as gives off a retro, vintage vibe of the product.

YouTube Advert:

To ensure that the other adverts were linked we made sure the product was advertised as a main topic and then we made sure the retro style of the brand remained throughout the whole of the campaign of the advertisement. 


https://www.youtube.com/embed/lWkd1mC9y58


At the start of the advert, we start with the camera zooming out of the drink and then it will cut to the strawberries being dropped into the water. This signifies the fruit that is included in the drink and it also shows what the drink is filled with and that is natural fruits and flavours. The zooming out of the drink shows the audience the full picture of the drink and what the product look like in person. It also shows the target audiences what to look for when trying to find the product. Then we added the ink being put into water to signify the colour of the product as well as the colour of the fruit used and one of the main colours used in the production of the product. The ink shows what the drink is and how it would look like in the glass. It shows the explosion of when the strawberries have been added into the water. 


It will then move to the strawberries being picked up and then it will show that the drink includes healthy and only natural products. Then the strawberries will be dropped and then automatically be changed into strawberry laces. This shows the audience that the drink includes healthy products and that the main ingredient is strawberry laces. It shows the audience the flavouring of the drink and what the drink consists of. It then shows the can and then it being poured into the glass. This is to shows the audience what the inside of the product looks like. It gives them an image of what to expect the drink and consuming the product. It then zooms into the fizz of the product, this is because of the main reason that fizz is a main part and crucial part of the product. The word fizz is in the name and the slogan of the drink which is why the zoom in was crucial and the filming of the fizz was an important part of the video advert and had to be included. Then it will cut and move into a close up of the drink having ice being thrown into it with a close up of the bubbles with sound. It then transitions to the final page which is the drink can and the slogan which will include the information which is ‘no added sugar’ and ‘only natural flavourings and colourings’. The final page will have the product being zoomed out of and the retro background will also show the target audience what the aim of the product is. 


The final page will also have a voice over since some people won’t be able to see the video, for example, they may be preoccupied or they may have a disability which could mean they are unable to see or read. The voice over of the video at the end will say the name of the drink and the slogan of the product. This will have background music of vintage songs which will be a nice song and simple which will attract the audience which grew up in the 90s since they would have a memory of those types and will allow them to reminisce about the past. The song that we used is called ‘Dancing in the moonlight’, this is because the song is well known and is something that people would recognise and know the lyrics to it. This will then attract both target audiences since they know the song and would know of the song, the song also has a good melody and good upbeat vibe which will also draw the target audiences in.


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