Posts

Learning Outcome 3 (U20): Create production materials to be used in the original media product (M3, D2)

Image
M3 (U20): Explain how the created media components comply with the codes and conventions of the media sectors What are codes and conventions? Codes and conventions are repeated easy of constructing media. This is something that has been used many times and over a long period of time. This has then been accepted by the audience and then taken on by them as what to expect when viewing a certain type of media. Conventions are elements and themes that are commonly seen in specific genres. When it come to these codes and conventions they are see to make media. These codes and conventions are followed throughout the process of creating media, in order to make them classify as a type of media.  Billboard: The main components of a billboard are the logo of the company, the logo of the brand, the slogan. They usually are bright or have complementing colours to attract the attention of the consumer, the main feature of the billboard would be that it is straight forward and is direct in wha...
Post a Comment
Read more

Learning Outcome 3 (U20): Be able to produce the planned media components (P4)

Image
Billboard:   The billboard use a swirl around the can which will be pink since the drink is strawberry laces flavoured and the swirl also gives off the retro style of the brand. The billboard will include appealing colours because of the fact that the target audience for this is both the younger and older generation. This will appeal to those who grew up in the 90s because of the resemblance of the past and the type of retro vibe that the brand has. This will then encourage them to buy and purchase the product. The billboard will have a simple background but will still remain eye catching so that the audience can see the logo, slogan and the main product which is the drink. The hashtag of the product will be on the side as well as the ingredients of the drink, such as the fact that there is no added sugar and only natural flavourings and colourings. There will also be links to social media and the company with inks to the website.  The billboard background is simple but it kep...
Post a Comment
Read more

Learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief (P2, P3, M2, D1)

Image
P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief  Moodboard https://www.mindmeister.com/map/2582918752 Aims and objectives  The aims and objective of the campaign is to create an advert and campaign that generates sales. It also aims to appeal to the target audience which is between the ages of 13 and 18 as well as 30 year olds. The advert is trying to introduce the new brand and drink with a different flavour. The aim that was described in the brief is to create and produce a drink called Phizzwizzard, which had strawberry laces flavouring and is sugar free with only natural flavourings and colourings. The aim of the advertisement is to pull in the target audience and receive feedback from the audience. The company also aims to be professional otherwise the target audience won’t take the company and brand serious.  Target Audience  The main target audience /primary target audience for the campaign is for people ages ...
Post a Comment
Read more